“If you aren’t thinking about China already, you probably won’t be in the electronic music business for much longer.” stated Lee Anderson, VP of the East Coast Division of AM Only at IMS Engage last year.
It’s only appropriate that the final summit of 2017 is the return of IMS Asia-Pacific, which takes place in Shanghai, China over the course of two days on September 21st and 22nd.
Though for much of the world it’s no walk in the park to travel to Shanghai, the benefits of attending IMS Asia-Pacific in China are guaranteed to outweigh any doubts about the travel schlepp. Here’s why…
1. EXPAND YOUR BUSINESS TO THE EAST
In 2015, IMS saw the very first IMS China take place in Shanghai and ended the year with IMS Asia-Pacific in Singapore. As exciting and necessary as it was to spread IMS across the expansive market of Asia, it also became evident that the effort could be strengthened by offering one consolidated new IMS in Asia.
Hence, IMS Asia-Pacific has been reintroduced in 2016 as an extended two-day excursion in Shanghai, a city that has proven itself as a bubbling hub of not only electronic music, but also worldwide culture as a whole.
Now in its second year in Shanghai, IMS Asia-Pacific (September 21st – 22nd) brings together the global industry for two full days in the Eastern China metropolis, providing countless opportunities for face-to-face connections with professionals and artists that otherwise might not have a chance to meet.
2. EXPLORE SHANGHAI AND BEYOND
It’s no coincidence that Shanghai has been known as the “gateway to China” long before IMS arrived in the city. Thanks to the city’s proximity to the water, Shanghai has always been a trade and economic centre for the country and is a pretty intoxicating blend of the historic colonial Bund and the skyscraping towers of the modern day.
Beyond the usual tourist haunts of food and site-seeing, Shanghai has an extravagant atmosphere as one of the largest and richest cities in China – which means shopping and experiences often compared to the likes of New York City or Paris. Of course, IMS wouldn’t be posting itself there, unless Shanghai had a very promising nightlife culture with mega clubs and bars like Bar Rouge or minimal, for-the-music-only venues like Arkham.
Shanghai is also a convenient jump-off point for travel throughout the rest of China or Asia, so IMS might be just the springboard of your trip.
3. LEARN ABOUT THE MASSIVE OPPORTUNITIES
As we learned at IMS Asia-Pacific, China is one of the fastest growing markets in the world! It is not only a fascinating market due to its massive potential, but also because of its unique digital landscape. The government has effectively banned global networks like Facebook, Twitter and Instagram, forcing the country to create their own versions and innovate new social networks.
At IMS China in 2015, we learned about the world of WeChat, the wildly popular all-in-one chat, networking and photo sharing app and dozens of other apps that have captured the massive audience of China which Westerners must learn and tap into in order to access the market.
4. CONNECT WITH THE GLOBAL INDUSTRY
Over the last two years, over 500 delegates from over 20 countries made their way to IMS Asia-Pacific (IMS China in 2015), and this year’s edition of IMS Asia-Pacific in Shanghai will only provide even more opportunities for professionals of the East and Western worlds to connect.
The goal this year is to build strong bridges between East and West and help connect the distant cultures through education and face-to-face conversation with local leaders that know the industry within Asia best. There are unlikely to be other opportunities to do this so comprehensively as IMS Asia-Pacific.
5. PARTY IN STYLE WITH STORM
To cap off two full days of panels, keynotes and networking sessions at IMS Asia-Pacific, delegates and speakers alike will head to A2Live’s Budweiser STORM Festival for another two-day’s of fun.
STORM is one of China’s premier electronic music festivals and is just one example of how massive the potential is of the young, music-loving audience in the region. Last year’s festival saw the likes of Tiesto, Skrillex, Paul Oakenfold and many more take the stage.