On Day 3 of last week’s IMS Ibiza 2017, A2LiVE’s Managing Director and Chief Commercial Officer, Eric Reithler-Barros, sat on one of the most highly anticipated panels of the conference: “Clubland in Crisis?”

The discussion focused on some of the obstacles facing the electronic dance music industry today and best practices to overcome such setbacks. With event planners, artists, promoters, and PR representatives from all around the world sitting on the panel, the discussion shed a lot of light on how EDM events can continue to become even more fulfilling experiences for fans.

At the 10th edition of the International Music Summit Ibiza, The Association for Electronic Music (AFEM), the global voice of the electronic music industry, announced their first phase of artist ambassadors.

Aligning with the organization’s strong voice and purpose, the list includes some of electronic music’s most respected global artists, a diverse range of DJs, musicians and producers from both the mainstream and underground that represent the spectrum of the genre. Ambassadors include Black Coffee, B-Traits, Carl Craig, Nile Rodgers, Pete Tong and Seth Troxler.


The IMS 10 Annual Business report news is released. Global electronic music industries up 3% to $7.4 billion showing positive growth, pointing to healthy and successful industry. In Music Sales and Genres, Dance music sales up across all formats in the USA, now 5th most popular genre. Germany at all time high with Beatport returning to profit and techno remaining the biggest Beatport seller. Drum and Bass also experiences incredible growth, an exciting indication of a renaissance for that sound.

IMS founder Ben Turner and AFEM’s Mark Lawrence took the stage with a call-to-action for the next ten years of our genres of growth. Kevin Watson discussed the IMS Business Report 2017 and a look back at the last decade of the genres growth plus the all-important annual valuation of the genre for 2017 was revealed.


She.Said.So’s Andreea Magdalina joined artists and industry professionals such as Agoria, Louisahhh, Monki to talk in depth about the very prominent ‘Health VS Hedonism’ topic. The panel discussed training your brain to stay present to deal with psychological stress, and how to not burn out when on the road touring.

Austin Kramer of Spotify conducted a masterclass on how to successfully drive plays on Spotify via playlists and charts, the most galvanizing way to break new music in 2017.

Nick DC of Mixmag spoke to The Black Madonna about the road into her music career, and the prejudices that women face within all industries. “Stop debating it, it’s not a debatable fact, it’s like climate change, it’s like evolution. Even debating this topic…we are so far past that” The Black Madonna.


On Day 2, IMS is introducing MAAC (Music Against Animal Cruelty), the organisation helping save endangered wildlife through the medium of music. New Order’s Bernard Summer joined BBC Radio 1’s Pete Tong MBE to discuss highlights of his multi-decade career, creating his album Technique in Ibiza and spoke out about the recent tragedy in his hometown of Manchester UK. Facebook’s Glenn Miller advised electronic artists to embrace social media’s latest technology; including Messenger bot, Facebook live and tour creation as key practices.

Jonny White (AKA Art Department), Wade Cawood (CEO Pulse Global) and Jack Baucher (CEO Tears for Tigers) came together to introduce MAAC and discuss how they will help protect endangered wildlife through the music industry. They revealed staggering statistics – during the 3 days of IMS Ibiza over 300 Elephants will have been culled globally. Every 20 minutes, the world adds another 3,500 human lives but loses one or more entire species of animal or plant life – at least 27,000 species per year. MAAC have realised that there is an often overlooked opportunity for artists and fans who are passionate about the issue of animal rights and want to make a difference. MAAC plan to galvanize the support of the music industry—a worldwide collective of likeminded individuals who together can make a significant difference.


Mixmag’s Global Editorial Director Nick DeCosemo talked to Media Records founder Gianfranco Bortolotti and provided the conference with an account of his 30 years in dance music, the challenges of launching the label and embracing the future. Media Records set the blueprint for modern labels way ahead of their time combining elements such as A&R and licensing highlighting the forward-thinking mentality of the label. “Our vision has always been the sound of the future.”Gianfranco Bortolotti. 

BURN Residency returned to IMS, where it was first launched, with last year’s winner Lollino rubbing shoulders with industry professionals Loco Dice, Pete Tong, Charlotte Lucy Cijffers of DJ Mag and Michael Weicker of AMM Management.Their panel looked at how to nurture the next generation.


Ibiza Voice hosted the 10th annual Ibiza debate. IMS was proud to have HEART IbizaDave BrowningHot Since 82Johannes Goller of CocoonSeth Troxler and Yann Pissenem on the discussion led by Grego O’Halloran.

BBC Radio 1’s Pete Tong MBE joined The Martinez Brothers to talk about their headlining residency at Circololo, making waves in fashion and running their own labels Cuttin Headz and Tuskgee with Seth Troxler. On advice to budding young artists Steve Martinez Jr tells us “Once you have something on your mind, don’t let it go. Be unique, be yourself. There are a lot of copycats and there is nobody out there that can be you.”

Industry professionals including Michiel Groeneveld of Junkie XL and Rich Robinson of Warner Music discussed synchronization and monetization and the reality of getting your music placed. Also how to get noticed by some of the most influential gatekeepers in film and television.




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