Pranitan Pete Phornprapha leads an avid international lifestyle. Born in Bangkok, Thailand his family moved to Vancouver, Canada when he was three until he was seven. After returning to Bangkok for 6 more years he then went to boarding school in Massachusetts, USA and then attended Bentley College majoring in International Business. After some years he decided for a change and relocated to London, UK to complete his studies.

He then returned to Bangkok, to worked for GE capital for a while before starting work in his family’s business, Siam Motors, Co., Ltd., (www.siammotors.com)  a large automotive and industrial conglomerate with over 40 companies. He is currently in charge of  key  business units of that group and holds several key executive positions and directorships.  A keen entrepreneur, he started a Japanese restaurant with his friends, Sushi Den (www.sushiden.net), that has expanded steadily since.  He also co-founded another company distributing Piaggio scooters and under that umbrella is developing more urban motor related business.  (http://vespa.co.th ).

He leads a very active lifestyle,  travels extensively and has an interest in the arts, music, and cultural trends.  His   key passion is creating environmental impact, and is the Founder and CEO of Scratch First Co, Ltd. since Y2014, promoting sustainable living through  “Wonderfruit Festival” (www.wonderfruit.co) – a celebration of art, music, food and ideas to catalyze positive impact. In Y2015, he has also co-founded another company called “Asiola” introducing Thailand’s 1st curated crowdfunding platform (www.asiola.com).  He recently launched the contemporary Japanese Cuisine from legendary Chef Masaharu Morimoto, “Morimoto Bangkok” (https://www.facebook.com/MorimotoBangkok).

He loves motorbikes, cars and triathlons and is a father to 3 kids.

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